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Brazil Game Show 2026: dates, ticket prices and what's on at the Anhembi expo
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In brief
Brazil Game Show (BGS) 2026 runs October 9-12 at Distrito Anhembi in São Paulo. The fair, billed by organizers as the largest gaming event in the Americas, pairs Nintendo and SEGA exhibits with 18 unreleased playable titles, esports tournaments and a cosplay contest.
Brazil Game Show 2026 opened its doors on Friday, October 9, and continues through Monday, October 12, at Distrito Anhembi in the northern zone of São Paulo, according to the event's official website and local outlet SBT News. The fair is held at Avenida Olavo Fontoura, 1209, in the Santana district.
Opening day, October 9, runs from 1 p.m. to 9 p.m. and is partly reserved for press, invited guests and special pass holders, according to tech outlet Olhar Digital. From Saturday to Monday, gates open at noon and close at 9 p.m.
Ticket prices
Tickets were in their ninth sales batch as of early October, with prices varying by day and category, Olhar Digital and SBT News reported. Half-price admission applies to students, people over 60, people with disabilities and visitors who donate one kilogram of non-perishable food.
| Day | Half-price | Full price |
|---|---|---|
| Friday, Oct 9 (Premium only) | R$ 423 | R$ 886 |
| Saturday, Oct 10 | R$ 224 | R$ 448 |
| Sunday, Oct 11 | R$ 224 | R$ 448 |
| Monday, Oct 12 | R$ 179 | R$ 358 |
The official BGS site also referenced a time-limited 10% discount code for ticket purchases.
Nintendo and SEGA share the floor
Nintendo and SEGA are both confirmed exhibitors, alongside Square Enix, PlayStation-licensed merchandise, Devolver Digital, Team Liquid, Alienware and PCYES, per SBT News and Olhar Digital. SBT News reported Nintendo's booth covers 1,000 square meters and showcases Nintendo Switch 2 games, with Mario voice actor Charles Martinet attending as a guest.
SEGA is exhibiting at BGS for a fourth consecutive year and has doubled the size of its stand compared with the 2025 edition, according to gaming outlet Alternativa Nerd. The organizers told the outlet that specific SEGA attractions would be announced closer to the event date; SBT News separately reported SEGA is presenting 'Crazy Taxi: World Tour' with series creator Kenji Kanno attending.
Playable games and other attractions
SBT News reported 18 unreleased titles would be available for hands-on testing, including Call of Duty: Modern Warfare 4, Final Fantasy VII Revelation, Alien: Isolation 2, Persona 4 Revival and Nintendo Switch Sports Resort. The official BGS site additionally listed Mario Kart World and Sonic Pico Park among playable titles.
- Esports tournaments, including Call of Duty: Modern Warfare 4 competitions and a Marvel fighting game final, per SBT News
- Video Game Orchestra performances scheduled Saturday through Monday
- BGS Cosplay, with three daily competitions
- 70 independent games from 32 studios on the show floor
- Classic Arcade Arena with VR experiences
- BGS Talks developer panels and BGS Meet & Greet sessions with international guests
Over 100 exhibitors in total are listed on the event's official site, which also includes a business networking area (BGS Business) for industry professionals.
What organizers say about the event's scale
Brazil Game Show's official website describes the fair as 'a maior feira de games das Américas' — the largest gaming fair in the Americas. None of the sources reviewed provided confirmed visitor-attendance figures for the 2026 edition as of publication.
Questions
- When is Brazil Game Show 2026?
- BGS 2026 runs from Friday, October 9, through Monday, October 12, 2026, at Distrito Anhembi in São Paulo, according to the event's official site and SBT News.
- How much do BGS 2026 tickets cost?
- Per Olhar Digital's report on the 9th sales batch, prices range from R$ 179 (half-price, Monday) to R$ 886 (full price, Friday Premium).
- Will Nintendo and SEGA both be at BGS 2026?
- Yes. Nintendo has a 1,000-square-meter booth with Switch 2 titles, and SEGA returns for a fourth consecutive year with a stand twice the size of its 2025 space, according to SBT News and Alternativa Nerd.
- What unreleased games can visitors try at BGS 2026?
- SBT News listed 18 playable unreleased titles, including Call of Duty: Modern Warfare 4, Final Fantasy VII Revelation, Alien: Isolation 2 and Persona 4 Revival.
- Where is Brazil Game Show 2026 held?
- The event takes place at Distrito Anhembi, Avenida Olavo Fontoura 1209, in the Santana district of São Paulo.
How the world is telling it
- PortugueseBrazilian outlets (SBT News, Olhar Digital, Alternativa Nerd) cover BGS 2026 primarily as a consumer service story — ticket tiers, hours and exhibitor list — while framing the Nintendo-SEGA pairing as a nostalgia hook for visitors who remember the 1990s console rivalry, rather than treating it as a renewed corporate conflict.
Sources
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