Victoria's Secret is holding its annual Fashion Show on Sunday, October 18, 2026, at Sony Pictures Studios in Culver City, California, according to the brand's official event page. The Pink Carpet livestream begins at 7 p.m. ET (4 p.m. PT), with the main runway show starting at 7:30 p.m. ET (4:30 p.m. PT), followed by an after-party stream at 8:45 p.m. ET.
The show's return follows a hiatus that began after the 2019 edition was canceled amid criticism that the brand had become outdated, as E! News reported. The event came back to the calendar in 2024 under new company leadership.
How to watch
The show streams free worldwide on Victoria's Secret's YouTube channel, Instagram and TikTok, per the company's official site. Viewers in the United States can also watch at select AMC theaters, with ten locations nationwide hosting live screenings alongside merchandise and photo opportunities, according to Hola.
The Fantasy Bra returns
The centerpiece of the night is the return of the Fantasy Bra, an ornate jeweled garment that has not appeared on the runway since Elsa Hosk wore one in 2018, before the show's hiatus. The 2026 edition was created in partnership with jeweler Jacob & Co. and features what the designer described as a first-of-its-kind Angel-cut diamond, with smaller stones set around it.
The center diamond alone is valued at $22 million, according to the designer, who told reporters, "I wanna make this most expensive bra ever made." Victoria's Secret had not disclosed the bra's total price as of the show date, and the identity of the model chosen to wear it was kept undisclosed ahead of the broadcast, per Yahoo Entertainment and Hola.
The Fantasy Bra tradition on the runway began in 2001, though Gisele Bündchen wore an earlier $15 million version for a Victoria's Secret catalog in 2000, according to Yahoo's reporting.
Who is walking and performing
The confirmed model lineup spans several eras of the brand's history, including Alessandra Ambrosio, Gigi Hadid, Candice Swanepoel, Ashley Graham, Elsa Hosk, Alex Consani, Anok Yai, Paloma Elsesser, Precious Lee, Liu Wen, Joan Smalls and Amelia Gray, according to Hola's reporting. For Hadid, the show marks her sixth time on the Victoria's Secret runway, per E! News.
Musical performances during the broadcast will come from Megan Thee Stallion, Tate McRae, KATSEYE and Megan Moroney, according to both the brand's official event page and Hola.
The show will also feature the runway debut of a winning contestant from "Angels Among Us," a YouTube docuseries tied to the brand's effort to identify new Angels, with new episodes airing Sundays and Thursdays, according to Victoria's Secret's official site.
Why the show is back in the spotlight
The Victoria's Secret Fashion Show was once one of the most-watched events in fashion television, having launched the careers of models such as Tyra Banks, Heidi Klum, Adriana Lima and Alessandra Ambrosio over more than two decades, as detailed by E! News. Its 2019 cancellation followed years of declining ratings and criticism over the brand's image. Leadership changes at the company preceded its 2024 revival, which brought back longtime names alongside newcomers to the show such as Kate Moss and Lila Moss.
Key facts: Victoria's Secret Fashion Show 2026| Detail | Information |
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| Date | Sunday, October 18, 2026 |
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| Location | Sony Pictures Studios, Culver City, California |
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| Show start time | 7:30 p.m. ET / 4:30 p.m. PT |
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| Streaming | YouTube, Instagram, TikTok (free) |
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| Fantasy Bra partner | Jacob & Co. |
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| Center diamond value | $22 million (designer estimate) |
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| Last Fantasy Bra appearance before this | 2018, worn by Elsa Hosk |
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Questions
- When is the Victoria's Secret Fashion Show 2026 and how can I watch it?
- The show airs Sunday, October 18, 2026, at Sony Pictures Studios in Culver City, California. It streams free on YouTube, Instagram and TikTok, with the main runway starting at 7:30 p.m. ET, and is also shown live at ten select AMC theaters nationwide.
- Who is wearing the 2026 Fantasy Bra?
- As of the show date, Victoria's Secret had not publicly named the model chosen to wear the Fantasy Bra; the reveal was expected during the live broadcast.
- How much is the 2026 Fantasy Bra worth?
- Its designer, working with jeweler Jacob & Co., valued the bra's center diamond alone at $22 million, though the brand had not disclosed a total price for the full piece as of the show.
- Which models are confirmed for the 2026 show?
- Confirmed names include Alessandra Ambrosio, Gigi Hadid, Candice Swanepoel, Ashley Graham, Elsa Hosk, Alex Consani, Anok Yai, Paloma Elsesser, Precious Lee, Liu Wen, Joan Smalls and Amelia Gray.
- Why did the Victoria's Secret Fashion Show take a hiatus?
- The show was canceled after its 2019 edition amid falling ratings and criticism that the brand's image was outdated; it returned to the calendar in 2024 following leadership changes at the company.
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