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Cultural Etiquette Abroad: A Region-by-Region Guide to Respectful Travel

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Company shocked at a lady getting up to ring the bell / B., Esq, del. SUMMARY: A violent disturbance in a breakfast parlor. A woman stands to ring the bell-pull while the five men at the table react in horror, stumbling and knocking over items on the table as they attempt to stop
Image credit: James Gillray · Public domain · Wikimedia Commons

In brief

Etiquette norms differ sharply by country: a gesture that means "great job" in one place can mean an insult in another, and dress or touch rules at religious sites are often strict and enforced. This guide collects concrete, source-checked rules for Japan, Thailand and the United Arab Emirates, plus global gesture pitfalls, so travelers can prepare before they go.

There is no single worldwide standard for polite behavior. The UN agency for tourism, UN Tourism (formerly UNWTO), states in its Global Code of Ethics for Tourism that travelers should "observe the social and cultural traditions and practices of all peoples" and conduct themselves "in harmony with the attributes and traditions of the host regions and countries and in respect for their laws, practices and customs." The code also asks destinations to keep religious buildings and monuments accessible to visitors "without prejudice to normal needs of worship," meaning sites can restrict access during prayers or ceremonies.

Japan: bowing, shoes and tipping

Japan's official tourism site, japan.travel, lists a bow as the standard greeting and notes that Japanese people are generally less inclined toward physical contact such as hugs or handshakes in everyday interactions. Shoes come off when entering homes, temples, hot springs (onsen) and some restaurants. At meals, the phrases "itadakimasu" before eating and "gochisosama desu" afterward are customary, and diners are expected to wait until everyone has been served before starting.

National Geographic's guide to Japanese etiquette adds specific chopstick rules: never pass food directly from one set of chopsticks to another, and never leave chopsticks standing upright in a bowl of rice, because both actions mirror funeral rites. National Geographic describes tipping in Japan as practically nonexistent, including in restaurants, hotels, taxis and salons, and notes it can even cause offense by implying a worker's pay is insufficient. For onsen bathing, the same National Geographic guide lists three rules: bathe nude, wash thoroughly with soap before entering the water, and keep hair and head out of the water; it adds that tattoos are traditionally banned at many traditional onsens, though some venues now allow bandage coverage or admit tattooed visitors.

Thailand: temples, feet and the head

The Tourism Authority of Thailand's official newsroom publishes a temple-etiquette guide specifying dress requirements: men should wear a shirt with sleeves and long pants or knee-covering shorts, while women need a top with sleeves and a skirt longer than knee-length — swimwear and revealing clothing are not allowed. Shoes must be removed before entering temple buildings, with shoe racks provided outside. Visitors are told to point their feet away from Buddha images when seated, since feet are considered the "lowest" part of the body in this context, and to remove hats and sunglasses on entry as a mark of respect.

The same TAT guide states that women must not touch monks or their robes; if a woman needs to hand something to a monk, she should pass it through a man or place the item down for the monk to pick up. Photography is generally permitted but visitors are told not to disrupt worshippers or position themselves above a Buddha image, and to walk clockwise around sacred objects without turning their back to a statue.

United Arab Emirates: dress and public affection

Guidance compiled by Rough Guides for the UAE describes modest dress as expected of all visitors outside hotel pools, noting that short skirts, low-cut tops and, for men, shorts can draw negative attention in public areas such as malls and souks. Public romantic displays between couples are "strongly discouraged"; the guide states that holding hands or a brief peck on the cheek is "probably just about OK" but more than that risks legal trouble. It also advises against shaking an Emirati woman's hand unless she offers it first, and recommends using the right hand for eating and drinking, a norm shared with South Asian dining customs.

Gestures that do not travel well

A travel-industry explainer from Remitly on gestures that change meaning abroad lists several commonly used signs that can misfire. The thumbs-up, read as approval in much of the West, is described as "highly offensive" in Iraq and Afghanistan, comparable to showing the middle finger, and as rude in parts of Latin America. The open-palm wave can be read as "no" or "stop" in parts of Europe and Asia, and in Greece the specific gesture known as the moutza — an open palm pushed toward someone — is called "extremely offensive." Head movements also vary: in Bulgaria and parts of the Balkans the usual yes/no nod is reversed, while in India a side-to-side head bobble can mean yes, maybe, or simply "I'm listening," depending on context.

Tourism activities should be conducted in harmony with the attributes and traditions of the host regions and countries and in respect for their laws, practices and customs.

— UN Tourism, Global Code of Ethics for Tourism, Article 1

Questions

Is tipping expected in Japan?
No. National Geographic describes tipping in Japan as practically nonexistent in restaurants, hotels, taxis and salons, and notes it can be perceived as implying a worker's pay is insufficient.
What should I wear when visiting a temple in Thailand?
The Tourism Authority of Thailand specifies sleeved shirts with long pants or knee-length shorts for men, and sleeved tops with skirts below the knee for women; swimwear and revealing clothing are not permitted.
Is the thumbs-up gesture safe to use everywhere?
No. According to a travel-industry guide reviewed for this piece, the thumbs-up is considered highly offensive in Iraq and Afghanistan and is viewed as rude in parts of Latin America, so travelers are advised to avoid it in those regions.
Can couples hold hands or kiss in public in the UAE?
Guidance compiled by Rough Guides says holding hands or a brief cheek kiss is "probably just about OK," but more overt displays of affection are strongly discouraged and can carry legal consequences.
Is there a global rulebook for tourist behavior?
UN Tourism's Global Code of Ethics for Tourism sets non-binding principles asking travelers to respect the social, cultural and religious traditions of the places they visit, including minority and indigenous communities.

Sources

  1. Japan National Tourism Organization (japan.travel) — "Japanese Manners Dos and Don'ts"
  2. National Geographic — "A guide to Japanese etiquette, from greetings to onsen culture"
  3. UN Tourism (untourism.int) — Global Code of Ethics for Tourism
  4. TAT Newsroom (Tourism Authority of Thailand) — "Observing temple and sacred site etiquette while in Thailand"
  5. Rough Guides — "Customs and etiquette in United Arab Emirates"
  6. Remitly — "These Common Gestures Mean Something Completely Different Abroad"

This piece was prepared with artificial intelligence and passed an automated source check before publication. If you see an error, ask for a correction. Request a correction or reply · How we make this

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