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EV Owner Survey: 8 in 10 Spanish Households Make It Their Main Car

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In brief

A survey of 1,200 Spanish owners of electric and plug-in hybrid cars found that 79.1% now use the plug-in vehicle as their household's primary car, and owners rate their ownership experience 7.9 out of 10. Charging-point reliability and information, not range, are the top complaints — and repurchase intent is far higher among full-electric owners (63%) than plug-in hybrid owners (44%).

Spain's largest mutual insurer, Mutua Madrileña, commissioned the research firm Demométrica to survey 1,200 owners of battery-electric and plug-in hybrid vehicles across the country. The report, titled "Uso del Vehículo Eléctrico en España," was published in mid-October 2026 and is one of the largest owner-only samples of its kind in Spain to date.

The study only covers people who have already bought a plug-in vehicle, so it measures satisfaction and behaviour among adopters rather than comparing them with buyers of petrol or diesel cars.

From second car to main car

Among households that own more than one vehicle, 79.1% now use their plug-in car as the main, most-driven vehicle rather than a secondary one, according to the survey reported by Roams. The share is higher for pure electric vehicles, at 84.1%, than for plug-in hybrids, at 74.3%.

The same data shows 64% of surveyed households own more than one car, and for 84% of respondents the plug-in model was the first vehicle of this type they had ever bought.

Satisfaction and whether owners would buy again

Overall satisfaction averaged 7.9 out of 10, according to figures reported by Motor16. Satisfaction is not uniform across the two technologies: 53% of pure electric owners gave the top rating (9 or 10), compared with a lower share among plug-in hybrid owners.

The gap widens on repurchase intent. Nueva Movilidad reported that 63% of pure electric vehicle owners said they would buy the same technology again, versus 44% of plug-in hybrid owners.

According to Nueva Movilidad, the infrastructure problems respondents cited most were a lack of unified information about available charging points (46.8%) and charger malfunctions or unavailability (45.4%).

Why they bought and what still worries them

Fuel-cost savings was the single most common reason for buying a plug-in car, cited by 51% of respondents, according to Motor16. Environmental considerations followed at 32%, and 30% pointed to access benefits tied to Spain's DGT "CERO" emissions label, which grants entry to low-emission zones in several cities.

On the downside, 56.5% of respondents named the purchase price as a concern and 53.9% cited limited driving range, per the same Motor16 report. Battery durability was the top safety-related worry, named by 51.1% of participants, according to Nueva Movilidad.

How owners actually charge

Home charging dominates daily use: 75% of owners said they charge mainly at home, and Motor16 reported that 58% rely on slow charging rather than fast chargers. Roams reported that only 11% of owners use fast-charging stations on a regular basis.

Usage patterns are mostly urban: Roams found 53% of owners use their plug-in car exclusively for city trips, while 35.4% use it for all types of journeys, including longer interurban routes. Nearly half of respondents, 45.4%, drive between 1,000 and 2,000 kilometres per month.

Key figures from the Mutua Madrileña/Demométrica owner survey (Spain, October 2026)
MetricFigureSource
Sample size1,200 plug-in vehicle ownersRoams, 14 Oct 2026
Use plug-in car as main household vehicle79.1% (84.1% for BEV, 74.3% for PHEV)Roams, 14 Oct 2026
Average satisfaction score7.9 / 10Motor16, 17 Oct 2026
Top rating (9-10) given among BEV owners53%Motor16, 17 Oct 2026
Would repurchase same technology63% BEV owners vs. 44% PHEV ownersNueva Movilidad, 15 Oct 2026
Top purchase reasonFuel savings, cited by 51%Motor16, 17 Oct 2026
Top purchase barrier citedPurchase price, 56.5%; range, 53.9%Motor16, 17 Oct 2026
Charge mainly at home75%Roams / Motor16
Regular fast-charger use11%Roams, 14 Oct 2026

What the numbers do not show

Because the sample is limited to people who already own a plug-in vehicle, the survey cannot measure why non-adopters have not switched, nor compare satisfaction against conventional-car owners. It also does not disclose regional breakdowns or the margin of error for subgroup figures such as the 11% fast-charging rate.

Questions

Would most electric vehicle owners in this survey buy an EV again?
Among owners of pure electric vehicles, 63% said they would choose the same technology again, compared with 44% of plug-in hybrid owners, according to the Mutua Madrileña/Demométrica survey reported by Nueva Movilidad.
What is the biggest complaint among plug-in car owners in Spain?
The most-cited infrastructure problems were a lack of unified information about available charging points (46.8%) and chargers being broken or unavailable (45.4%), according to the survey results reported by Nueva Movilidad.
Do owners mainly charge at home or use public fast chargers?
75% of owners said they charge mainly at home, and only 11% use fast-charging stations regularly, per figures reported by Roams and Motor16.
Why did most people buy an electric or plug-in hybrid car?
Fuel-cost savings was the top reason, cited by 51% of respondents, followed by environmental motivations (32%) and access to low-emission zones via Spain's CERO label (30%), according to Motor16.
Who conducted this electric vehicle survey?
Mutua Madrileña commissioned the research firm Demométrica to survey 1,200 owners of electric and plug-in hybrid vehicles in Spain; the report was published in mid-October 2026.

How the world is telling it

Sources

  1. Roams — Ocho de cada diez hogares que compran un coche enchufable ya lo usan como vehículo principal
  2. Motor16 — Coche eléctrico España: el ahorro y la etiqueta CERO convencen al 51% de los compradores
  3. Nueva Movilidad — El 79% de los hogares convierte el coche enchufable en su vehículo principal

This piece was prepared with artificial intelligence and passed an automated source check before publication. If you see an error, ask for a correction. Request a correction or reply · How we make this

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